Blending Brand Experiences

26 June 2021 · 42 mins 16 secs

About this Episode

Daina Middleton is CEO of Britelite Immersive, a creative technology company. Prior to joining Britelite she served as CEO of Performics, and before that she ran B2B marketing at Twitter. Daina is the author of Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage, and Grace Meets Grit: How to Bring Out the Remarkable Courageous Leader Within. Topics include the shift to online commerce, company culture in the age of remote work, seamless integration of virtual and physical brand elements, and the use of consumer data to create value-added experiences.